For the intervention we used manifestos for one group and gifs and memes for the second group to see which method conveyed the political statements more effectively.
The first topic that was shown to both groups was education, the manifestos for both Donald Trump and Hillary Clinton on this topic is shown below:
- Immediately add an additional federal investment of $20 billion towards school choice. This will be done by reprioritising existing federal dollars.
- Establish the national goal of providing school choice to every one of the 11 million school aged children living in poverty.
- Work with Congress on reforms to ensure universities are making a good faith effort to reduce the cost of college and student debt in exchange for the federal tax breaks and tax dollars.
– Above Donald Trump’s stance on Education
- Launch a national campaign to modernise and elevate the profession of teaching.
- Provide every student in America an opportunity to learn computer science.
- Every student should have the option to graduate from a public college or university in their state without taking on any student debt.
– Above Hillary Clinton’s stance on Education
The second group was shown the following gifs and memes:
The second topic that was discussed was economy below is the manifestos that were shown to group one:
- Create a dynamic booming economy that will create 25 million new jobs over the next decade.
- Reform policies with a pro-growth tax plan, a new modern regulatory framework, an America-First trade policy, an unleashed American energy plan, and the “penny plan.”
- Boost growth to 3.5 percent per year on average, with the potential to reach a 4 percent growth rate.
– Above Donald Trump’s stance on Economy
- Restore basic fairness to the tax code.
- Provide tax relief for working families from the rising costs they face
- a 100-days jobs plan: Break through Washington gridlock to make the boldest investment in good-paying jobs since WW2
– Above Hillary Clinton’s stance on Economy
Below are the gifs and memes that were shown to group two on the topic of education:
The third topic covered was national security below are the manifestos shown to group one:
- Increase the size of the U.S. Army to 540,000 active duty soldiers, which the Army Chief of Staff says he needs to execute current missions.
- Provide the U.S. Air Force with the 1,200 fighter aircrafts they need.
- Invest in a serious missile defence system to meet growing threats by modernising the Navy’s cruisers and procuring additional, modern destroyers to counter the ballistic missile threat from Iran and North Korea.
– Above Donald Trump’s stance on National Security
- Hold China accountable. Work with allies to promote strong rules of the road and institutions in Asia, and press China to play by the rules—including in cyberspace, on currency, human rights, trade, territorial disputes, and climate change.
- Have a real plan for confronting terrorists. The threat we face from terrorism is real, urgent, and knows no boundaries. Hillary has laid out a comprehensive plan to defeat ISIS by: taking out ISIS’s stronghold in Iraq and Syria.
- Preventing Iran from acquiring a nuclear weapon.
– Above Hillary Clinton’s stance on National Security
Below are the gifs and memes that were shown to group two:
The final topic discussed was health, below are the manifestos which were shown to group one:
- Repeal and replace Obamacare with Health Savings Accounts (HSAs).
- Work with Congress to create a patient-centred health care system that promotes choice, quality, and affordability.
- Work with states to establish high-risk pools to ensure access to coverage for individuals who have not maintained continuous coverage.
– Above Donald Trump’s stance on Health
- Integrate our nation’s mental and physical health care systems so that health care delivery focuses on the “whole person” and expand community-based treatment.
- Invest in brain behavioural science research. As part of a broad new investment in scientific research, Hillary will provide new federal funding for research into brain development and human behaviour.
- Defend and expand the Affordable Care Act, which covers 20 million people.
– Above Hillary Clinton’s stance on Health
Below are the gifs and memes which were shown to group two:
The purpose of this intervention was to gather new data to analyse to see if our generation responds differently to gifs&memes as political statements as opposed to political manifestos.
ww.brownpoliticalreview.com states that “ Additionally, as more young Americans inform themselves and shape their opinions based on memes and social media, a smaller space is left for traditional news sources in informing and shaping political discourse.” This quote shows how young American’s shape their opinions, we wanted to see if the same could be said for our peer group.
Our method for splitting the class in half was so that we could present each group with different material. By presenting one group with Political Manifestos and the other with Gifs and Memes, then asking everyone the same questions on the survey we aim to identify if there is a difference in the political messages being conveyed.
Barsky, L., Garcia, K., Sheridan, G., Cohn, B., Jones, C., Naderi, S., Axelrod, E., Gutierrez, P.M., Administration,
B., McEvoy, A., Naylor-Komyatte, M., Riccardi, M.C. and Torres, F. (2015) The role of Memes in politics. Available at: http://www.brownpoliticalreview.org/2016/03/role-memes-politics/ (Accessed: 23 October 2016).
Funniest meme pictures, create the best memes (no date) Available at: http://memes.com react-text:
(Accessed: 22 October 2016). GIPHY (no date)
Search all the GIFs & make your own animated GIF. Available at: /react-text http://giphy.com
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Hillary Clinton 2016. Available at: /react-text http://www.hillaryclinton.com (Accessed: 20 October 2016).
Donald J. Trump for president (no date) Available at: /react-text http://donaldjtrump.com (Accessed: 20 October 2016).
Funniest meme pictures, create the best memes (no date) Available at: http://memes.com
(Accessed: 22 October 2016). (<i>Funniest meme pictures, create the best memes</i>, no date) GIPHY (no date)
Search all the GIFs & make your own animated GIF. Available at: /react-text http://giphy.com (Accessed: 20 October 2016).